Mike Jeffs

Online Marketing, search and music blog

Why Google’s company philosophy is the only SEO strategy you need. Still.

What is Google’s company philosophy?
10 things that Google wrote way back in the early years when the company was founded. For those unaware Google comes from the maths terms googol:

Focus on the user and all else will follow.
It’s something we hear time and time again from clients and prospects – phrases such as doing some SEO are a personal pain point …

  • Posted: December 6, 2015
  • Tags: SEO
  • Comments: 0
Prohibition Typeface on Creative Market

11 Awesome Typography Resources For Beginners

I’m a massive slide deck fan but a complete beginner when it comes to typography and fonts. As part of designing great presentation slides I’ve come across a fair few places to download different typefaces and fonts though. My interest in typography began when we changed the logo at Branded3 and had the option to have the logo as a typeface or an image in client presentations. Since …

Briefcase Silhouette

What to Include in a Marketing Brief

Ok so firstly let me say its been too long since I last posted. However new year, new office and with new business.  With that a slightly worrying trend has emerged: the lack of a well briefed in campaign and project. The lost art of the marketing brief some might say. With this in mind I’ve looked to scour the web and some documents I’ve seen to try and pick …

  • Posted: June 10, 2013
  • Tags: Marketing
  • Comments: 2
Why I'm using Slideshare - Mikejeffs.com, image by wlodi via Creative Commons

Why I’m using Slideshare and PowerPoint to my Advantage

Back in January I set myself the goal of using SlideShare more. Why you might ask?
This developed from my passion to optimise for your own name and use your social media profiles as a way to enhance your career rather than hide away from. In terms of SEO, Slideshare and other social networking sites have extremely strong, authoritative domains.

Having strong profiles on these domains is an easy way to make a ‘land grab’ for …

Song of the day: Berlin

Berlin is a track by Australian singer songwriter Ry Cuming also known as RY X. The song is featured in the Sony 4K television advert.

  • Posted: May 18, 2014
  • Tags: Marketing
  • Comments: 0

Song of the day: Can’t take it back

Back in March I went to see Lissie at the O2 Academy in Shepherds Bush and here’s the stand out track from that night Can’t Take It Back.


Comparing Nespresso Coffee Capsules and a Discount Code [Review]

For those who don’t know I LOVE coffee and have done since the very start of my working life  (5:00 am breakfast shifts at a city centre hotel, require coffee to remain sane).

I average around 6 cups per day, and this can include any type from instant, ground coffee, freshly ground …

  • Posted: November 21, 2013
  • Tags: Online
  • Comments: 0
Green Scotland by Wickboldt

Green marketing and its effect on consumer and corporation behaviour in Scottish tourism

For those of you who don’t know, I studied Business and Marketing in Edinburgh at Napier University. As part of my course I completed a dissertation covering the key themes of green marketing, corporate social responsibility, consumer behaviour and tourism in Scotland.

Why am I posting this? Well for a few reasons, I love the debate that this dissertation causes me to have in my own head. It has two …

  • Posted: November 15, 2013
  • Tags: Marketing
  • Comments: 0

Song of the Day: Innocent

Today’s track is taken from the album Gravity by Our Lady Peace.


Song of the Day: Odds Are

So two days in a row I’m going with the same band. Maybe it’s because I’m going to see them soon or maybe it’s just because they’re that good.

Today’s choice is Odds Are by Barenaked Ladies from their new album, Grinning Streak.


Song Of The Day: One Week

Barenaked Ladies make today’s song choice easy. One Week is taken from their album called Stunt which easily makes my top albums of all time list – Perhaps my next list style content.

The group are touring the UK at the moment, check out the rest of the playlist below:


Song of the Day: Anthem for the Underdog

Anthem for the Underdog by 12 Stones is today’s addition to my Spotify Song of the Day playlist. The band are from Louisiana in America and the song is taken from the album of the same name released in 2007. The song was used on the soundtrack to the film Never Back Down and clips from the movie are used throughout the video.

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