Anyone who works online will undoubtedly have used google at some point. Not everyone is aware of the different features available from google so here’s a quick overview of features that I find most useful for finding appropriate sites to advertise on:
related: – This feature enables you to search for similar sites. This is ideal if you’re looking to place a widget or skyscraper banner, as you can find sites that will suit your target audience. e.g. related:www.yoursitename.com
~ (synonym) - This feature allows you to search for the keyword and its synonym’s, again this is useful if your searching a particular niche, for example ~car sales also includes van sales i it’s search results.
+ - not related to Google Plus, but this feature allows you to include a specific term, so if you’re searching for a term that must include two things such as salt+and pepper.
From time to time it is also useful to use a few different sources to find appropriate ad sites such as:
technorati.com - This site provides a list of top blogs based on any niche you identify, you can search by posts or by blogs.
Bing.com – Although another search engine, results often differ to that of Google, so you may find some decent sites that Google hasn’t referred you to.