The Trend of Precocious Boys in Viral Social Ads
This week has seen Google release an ad to promote the new Galaxy Nexus which uses Android Ice Cream Sandwich as its operating system. The ad features a precocious young boy trying to unlock the phone. The ad is quite cute and it seems to follow a recent trend in adverts with no dialogue, dramatic music and precocious children.
Step forward the Volkswagen Super bowl ad in which a young lad is practising his Star Wars power:
Further adding to this trend is the Christmas 2011 advert from John Lewis, showing a little lad who can’t wait for the big ‘C’:
And so finally to the Google Ad; boys and their toys?
I do think the unlock feature looks pretty smart even if I’m not a big fan of the precocious boy themed ad. The question is why is there this theme, answers in a comment below please.
- Google Shows Soft Side in Ad for Ice Cream Sandwich [VIDEO] (mashable.com)
- UK’s favourite viral ads of 2011 listed (techradar.com)
- The Volkswagen Darth Vader Advert: Was It A Success? (epiphanysolutions.co.uk)
Featured image by http://www.androidpit.com.