Mike Jeffs

The Trend of Precocious Boys in Viral Social Ads

The Trend of Precocious Boys in Viral Social Ads

This week has seen Google release an ad to promote the new Galaxy Nexus which uses Android Ice Cream Sandwich as its operating system. The ad features a precocious young boy trying to unlock the phone. The ad is quite cute and it seems to follow a recent trend in adverts with no dialogue, dramatic music and precocious children.

Step forward the Volkswagen Super bowl ad in which a young lad is practising his Star Wars power:

Further adding to this trend is the Christmas 2011 advert from John Lewis, showing a little lad who can’t wait for the big ‘C’:

And so finally to the Google Ad; boys and their toys?

I do think the unlock feature looks pretty smart even if I’m not a big fan of the precocious boy themed ad. The question is why is there this theme, answers in a comment below please.

Featured image by http://www.androidpit.com.

About the author...

Mike's background is in Business and Marketing Management, with experience both client and agency side in demanding industries such as tourism, entertainment, finance, B2B and FMCG. Mike joined the search marketing team at Branded3 in January 2011, and now heads up Branded3's London office as an Account Director.

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