The 30th of March sees all existing brand pages on Facebook updated to the new timeline format. Profiles were updated back in February.
What does this mean for page owners? Well, first and foremost it means a new exciting way to display your brand and also the history of your brand. Secondly, we will likely witness the end of the “like gateway”. With timeline, visitors will see what your company is actually doing, you have less control over promoting a specific campaign upon page arrival, unless you add it to the short cut buttons just below the cover photo. This means your activity and the content shared is of even greater relevance.
Here are 12 epic brand timelines that have already changed their pages to the new format:
- 7 Awesome Facebook Timeline Cover Photo Examples (mikejeffs.co.uk)
- 10 Innovative Uses of Facebook Timeline for Brands (mashable.com)