Mike Jeffs

Category Archives: Social Media

Optimising for your own name

Picture the scene…prospective employer Google’s your name and your nowhere to be found or worst still those pesky Facebook photos are distracting from your super duper professional looking side. More drunk than distinguished and more sunshine than starch collared.

Sound familiar? Here’s a few beginner tips to address the problem and also services out there that can help you optimise your name for that all important professional looking search result.
Why Search?
As …

7 useful LinkedIn data visualisations from 2012

LinkedIn is one of the biggest social networks out there as at the 21st December LinkedIn estimate that they have around 187 million members. It’s been a busy year for the professional community based company, including launching new profile pages and a new homepage.

2012 has seen a good deal of growth for LinkedIn and has seen an 87% increase in users over the last 20 months. Here I take a look at …

6-Step Cheat Sheet to the Facebook Business Page Timeline Design

I get quite a bit of traffic to my Facebook timeline post, so i thought it might be good to show you this neat infographic from Hubspot called the ‘6-Step Cheat Sheet to the Facebook Business Page Timeline Design’.

 …

One frame at a time for brands on social media

This is a fantastic infographic on the value that brands can achieve from videos and photos. MY favourite stat is wihtout doubt that Instagram is on pace to overtake Facebook’s growth!

Via Mbooth
Related article…

Things to learn from TED about YouTube optimisation

TED is the latest creation from Family Guy mastermind Seth Macfarlane. But this isn’t a post about how funny he is, although he IS hilarious!

I’ve been interested in the film since I first saw the trailer and I’ve also been intrigued as to the marketing in the build up to the films release. Let’s take a look at the online marketing lessons we can learn from TED:
YouTube optimisation
TED epitomises the …

6 Tremendous Twitter tools to enhance your tweets

There are a number of social tools out there, offering different functions. Here we take a look at some of the tools available for Twitter.
Buffer
Buffer is an an app that I’ve been using with Twitter for some time now. It gives you the opportunity to schedule your tweets, which is great if you have a lot of things that you want to share but are concerned about overkill. Simply identify the items you want …

Tweets vs Rankings from Branded3

A new study from Branded3 has found that the volume of tweets you receive does impact on where you rank in Google. The data is fresh too -collected this month, using another one of the Branded3 sites Twitition, which offers Twitter users a platform to petition through.

The study has already been …

5 of the Best #Usesforwhitespace

With the Google + redesign, came a surprising amount of large white space which lacked content or use for many G+ users. The white space now has become a bit of a cult humour based topic for many geeks (myself included). It has it’s own trending hashtag and has been blogged about by many online sites.

Here I take a look at 5 of the funniest and creative #usesforwhitespace:

13 Cool Google Plus Brand Pages

Google launched brand pages in Google + back in November 2011, and figures for brand pages on the social network platform have been exploding ever since. This presumably has a lot to do with the fact that having a G+ profile can help to maximise your search results listing in Google thanks to Search Plus Your World, vital for many brands.

Here I take a look at 13 of …

12 Epic Facebook Brand Timeline Cover Photos

The 30th of March sees all existing brand pages on Facebook updated to the new timeline format. Profiles were updated back in February.

What does this mean for page owners? Well, first and foremost it means a new exciting way to display your brand and also the history of your brand. Secondly, we will likely witness the end of the “like gateway”. With timeline, visitors will see what …

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