Swing and a miss – 4 seasons of marketing mistakes
BMW – Winter
The weathermen amongst us may or may not be familiar with the branded snowstorm which recently caught fire and burst BMW into PR flames. I am of course referring to last month’s story about BMW who sponsored a cold front so that it would be named after their latest model of Mini Cooper in Germany. Unfortunately for BMW, the stunt back fired when the cold front was responsible for a number of deaths resulting in some very negative press for them.
With this in …
- February 19, 2012
- By: Mikejeffs
- Posted in: Adverts, Marketing, Online, Social Media, Twitter
- 1 Comment
- Continue reading >
