Mike Jeffs

Category Archives: Social Media

Swing and a miss – 4 seasons of marketing mistakes

BMW – Winter
The weathermen amongst us may or may not be familiar with the branded snowstorm which recently caught fire and burst BMW into PR flames. I am of course referring to last month’s story about BMW who sponsored a cold front so that it would be named after their latest model of Mini Cooper in Germany. Unfortunately for BMW, the stunt back fired when the cold front was responsible for a number of deaths resulting in some very negative press for them.

With this in …

Facebook Depression [infographic]

Facebook depression

Something which has been in the public eye for the ast couple of months is mental health. I saw the following infographic on Mashable on Friday which was created by Help For Depression. The infographic shows how we use the social network to share our feelings and the reaction that these statuses receive.

 The survey found that positive updates receive more likes, while …

Social Commerce Psychology [infographic]

Social Commerce

Social commerce is a big talking point at present, particularly now that brand pages have been released across most social media sites – Facebook, G+ and recently Twitter.

This infographic by tabjuice.com gives us some insight into the consumer buying behaviour for social commerce.

Black Friday – who, where, why & what? [Infographic]

Ok, this may be turnng into an Infographic blog but in my defence Black Friday is a trending topic at the moment. So, exactly who’s buying what and for who? This visual from Mashwork gives you the lowdown for the US.

Related articles

Who’s Tweeting About Black Friday? [INFOGRAPHIC] (bjconquest.com)
Infographic: Black Friday As Seen Through Foursquare Check-Ins (searchengineland.com)

Top 3 Premium Music WordPress Themes

Faded Wordpress Theme

There are some really eye catching wordpress themes out there for pretty much any genre or niche. Here’s a little top 3  for band or music themes.

Faded Theme
The faded theme by Mint Themes looks great for rock bands and indie bands alike. The theme includes most things that a band would need with a cool rotating banner. $79 for this one.

Soundcheck Theme
Created  by …

Tumblr Numbrs: The Rapid Rise of Social Blogging [infographic]

Here we have a fairly funky infographic based on the massive growth of social media blog platform Tumblr. I’m a fan of both Tumblr and WordPress for social blogging, both sites for me offer something slightly different:

Tumblr
I find Tumblr to be very creative and extremely popular with photographers and designers. Although I’ve not really used it for articles yet I do follow some blogs who publish articles regularly. I guess it depends what theme you use and your search and share style. …

Minimalist Music Posters

Love this collection of minimalist music genre posters I found on Jlaven.com. My favourite has to be FOLK.

*It looks like Jlaven.com has been taken down but check ot the posters at Visualnews.com.

 

Movember – ‘Tis the Season to Mo! [Infographic]

Movember Mike Jeffs

There is a cool/ strange trend for November this month, loads of males (and perhaps some females) have been attempting to groom the most epic of epic moustaches. Affectionately known as Movember, the Mo’s aim is to raise awareness of men’s health in particular prostate cancer. Donations can be made at www.movember.com and there are a number of companies blogging about their progress (or as the case may be lack of).

Anyway, ’tis the season to Mo so here’s a nifty …

SEO is Marketing isn’t it?

The search engine optimisation (SEO) industry has been growing for some time now. I myself have been an avid marketer for around 6 years and have been involved in SEO for the last 12 months. A constantly recurring theme throughout the last year has been that SEO is an industry all of its own.

Last week saw Search Engine Land announce that they would be launching a sister site Marketing Land, suggesting that in fact the two are …

Beware of Google Image Search for Competitions

Voucher Cloud Snowball Comp

For those of you using search engines on a daily basis you will be familiar with Google Image Search. Paste in your image URL or upload a picture and Google find visually similar images for you. A great tool particularly if you’re looking to measure coverage or ‘take up’ on any campaigns your brand may have run such as an infographic.

Whilst this tool is undoubtedly useful for marketers, it may also poke a serious hole in some online marketing …

Mike Jeffs

Mike Jeffs – Online marketing, branding and music

Mike Jeffs - Online marketing, branding and music

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