Mike Jeffs

Online Marketing, search and music blog

Things to learn from TED about YouTube optimisation

TED is the latest creation from Family Guy mastermind Seth Macfarlane. But this isn’t a post about how funny he is, although he IS hilarious!

I’ve been interested in the film since I first saw the trailer and I’ve also been intrigued as to the marketing in the build up to the films release. Let’s take a look at the online marketing lessons we can learn from TED:
YouTube optimisation
TED epitomises the …

Marketing books that got me through my dissertation

Bearing in mind that a lot of my friends have been talking recently about their dissertation, I though I’d run through in a bit more detail some of the marketing books that I found most useful when I was writing the dreaded (I actually enjoyed it) big ‘D’.
Principles Of Marketing
Now on its 4th edition (although my copy is the 3rd edition), …

6 Tremendous Twitter tools to enhance your tweets

There are a number of social tools out there, offering different functions. Here we take a look at some of the tools available for Twitter.
Buffer
Buffer is an an app that I’ve been using with Twitter for some time now. It gives you the opportunity to schedule your tweets, which is great if you have a lot of things that you want to share but are concerned about overkill. Simply identify the items you want …

Tweets vs Rankings from Branded3

A new study from Branded3 has found that the volume of tweets you receive does impact on where you rank in Google. The data is fresh too -collected this month, using another one of the Branded3 sites Twitition, which offers Twitter users a platform to petition through.

The study has already been …

5 of the Best #Usesforwhitespace

With the Google + redesign, came a surprising amount of large white space which lacked content or use for many G+ users. The white space now has become a bit of a cult humour based topic for many geeks (myself included). It has it’s own trending hashtag and has been blogged about by many online sites.

Here I take a look at 5 of the funniest and creative #usesforwhitespace:

13 Cool Google Plus Brand Pages

Google launched brand pages in Google + back in November 2011, and figures for brand pages on the social network platform have been exploding ever since. This presumably has a lot to do with the fact that having a G+ profile can help to maximise your search results listing in Google thanks to Search Plus Your World, vital for many brands.

Here I take a look at 13 of …

12 Epic Facebook Brand Timeline Cover Photos

The 30th of March sees all existing brand pages on Facebook updated to the new timeline format. Profiles were updated back in February.

What does this mean for page owners? Well, first and foremost it means a new exciting way to display your brand and also the history of your brand. Secondly, we will likely witness the end of the “like gateway”. With timeline, visitors will see what …

5 Awesome Facebook Timeline Cover Photo Examples

The Facebook Timeline was rolled out to everyone’s profiles back in February, since that initial launch it has also been published for all brands who have a page on Facebook.

With Timeline, you get cover photos which is a large image that sits at the top of your page/profile. Let’s take  a look at some of the most creative and amusing timeline cover photos, here is my top 5 (because 5 is a nice number),  interpreted to match the mood of days …

Swing and a miss – 4 seasons of marketing mistakes

BMW – Winter
The weathermen amongst us may or may not be familiar with the branded snowstorm which recently caught fire and burst BMW into PR flames. I am of course referring to last month’s story about BMW who sponsored a cold front so that it would be named after their latest model of Mini Cooper in Germany. Unfortunately for BMW, the stunt back fired when the cold front was responsible for a number of deaths …

Facebook Depression [infographic]

Something which has been in the public eye for the ast couple of months is mental health. I saw the following infographic on Mashable on Friday which was created by Help For Depression. The infographic shows how we use the social network to share our feelings and the reaction that these statuses …

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