Mike Jeffs

Tag Archives: Consumer behaviour

10 Ways To Convert More Customers Using Psychology

I found this great infographic by Help Scout over on the Social Mouths blog. Psychology is a topic that I find especially interesting particularly as a marketer looking into why consumers behave the way they do! It always amazes me how simple tips such as setting a minimum donation can create such an impact.

Check out the 10 ways to convert more customers using psychology below:…

Marketing books that got me through my dissertation

Bearing in mind that a lot of my friends have been talking recently about their dissertation, I though I’d run through in a bit more detail some of the marketing books that I found most useful when I was writing the dreaded (I actually enjoyed it) big ‘D’.
Principles Of Marketing
Now on its 4th edition (although my copy is the 3rd edition), …

© 2014 Mike Jeffs