Tag Archives: Consumer behaviour

I found this great infographic by Help Scout over on the Social Mouths blog. Psychology is a topic that I find especially interesting particularly as a marketer looking into why consumers behave the way they do! It always amazes me how simple tips such as setting a minimum donation can create such an impact.

Check out the 10 ways to convert more customers using psychology below:…

Bearing in mind that a lot of my friends have been talking recently about their dissertation, I though I’d run through in a bit more detail some of the marketing books that I found most useful when I was writing the dreaded (I actually enjoyed it) big ‘D’.
Principles Of Marketing
Now on its 4th edition (although my copy is the 3rd edition), this was really my go to guide throughout my dissertation …