Tag Archives: Marketing

Back in January I set myself the goal of using SlideShare more. Why you might ask?
Why?
This developed from my passion to optimise for your own name and use your social media profiles as a way to enhance your career rather than hide away from. In terms of SEO, Slideshare and other social networking sites have extremely strong, authoritative domains.

Having strong profiles on these domains is an easy way to make a ‘land grab’ for your brand or in this case my name. This is …

Bearing in mind that a lot of my friends have been talking recently about their dissertation, I though I’d run through in a bit more detail some of the marketing books that I found most useful when I was writing the dreaded (I actually enjoyed it) big ‘D’.
Principles Of Marketing
Now on its 4th edition (although my copy is the 3rd edition), this was really my go to guide throughout my dissertation …

Oh go on then, a couple more infographics before the new year. Those in the know about WordPress will realise that this blog is in fact a Wordpress blog, which is probably my favourite blog platform.

This infographic from Woo Themes, shows some key WordPress facts, including reasons why people choose to use WordPress as their blogging platform; for ease of CMS (content management system) and coding.

via
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The search engine optimisation (SEO) industry has been growing for some time now. I myself have been an avid marketer for around 6 years and have been involved in SEO for the last 12 months. A constantly recurring theme throughout the last year has been that SEO is an industry all of its own.

Last week saw Search Engine Land announce that they would be launching a sister site Marketing Land, suggesting that in fact the two are …

A great online tool for producing pretty much any type of online ad banner possible would definitely be worth a look for businesses with smaller budgets, who perhaps can only stretch to media spend and not creative.

Fear not such a tool does exist in the form of Banner Snack. Simply sign up, or if you’d prefer connect via Twitter, Google ID, Flickr etc and then you’re all set.

The functionality is very straightforward to anyone who’s ever resized a photo, …

Recently I’ve been working on some logo’s for a consultancy firm who are re branding. Although not a designer myself, the concept and ultimately the creation of a logo for a brand is something that really interests me.

Traditionally a brand or branding involved ‘labelling’ your cattle with a stamp, and the term branding has evolved over the years from this to now standing for …

Without doubt quite a few of you will have seen the latest campaign from Bacardi. The ad encourages consumers to make a status update in person.

The version of the ad can also be seen at the cinema, and focuses on consumers avoiding LOL and OMG, by going back to our Homo Sapien behaviour. The interesting thing about the ad is that …

This is a great infographic that I found on infogen. I found it relatively impartial….

I’m sure you like I are looking for good ways or tools to liven up client reports and other work related documents. Having been a fairly avid user of wordle.net, I had a little look around for other tools that may be available.

Tagxedo.com is a great tool, almost a step up from wordle and has a few more options. For instance, you can enter a URL and the tool creates a word cloud based on the …

Yesterday, I featured an article on social media. One of the points raised in the post was the issue of trust, and how reliable information found on social sites was. It is with this in mind that a connection with news can be found. The Drum, have today written about a poll asking participants to simply …