Mike Jeffs

Tag Archives: Marketing

Why I'm using Slideshare - Mikejeffs.com, image by wlodi via Creative Commons

Why I’m using Slideshare and PowerPoint to my Advantage

Back in January I set myself the goal of using SlideShare more. Why you might ask?
Why?
This developed from my passion to optimise for your own name and use your social media profiles as a way to enhance your career rather than hide away from. In terms of SEO, Slideshare and other social networking sites have extremely strong, authoritative domains.

Having strong profiles on these domains is an easy way to make a ‘land grab’ for …

Marketing books that got me through my dissertation

Bearing in mind that a lot of my friends have been talking recently about their dissertation, I though I’d run through in a bit more detail some of the marketing books that I found most useful when I was writing the dreaded (I actually enjoyed it) big ‘D’.
Principles Of Marketing
Now on its 4th edition (although my copy is the 3rd edition), …

WordPress Wishlist Survey 2011 [infographic]

Oh go on then, a couple more infographics before the new year. Those in the know about WordPress will realise that this blog is in fact a Wordpress blog, which is probably my favourite blog platform.

This infographic from Woo Themes, shows some key WordPress facts, including reasons why people choose to use WordPress as their blogging platform; for ease of CMS (content management system) and coding….

SEO is Marketing isn’t it?

The search engine optimisation (SEO) industry has been growing for some time now. I myself have been an avid marketer for around 6 years and have been involved in SEO for the last 12 months. A constantly recurring theme throughout the last year has been that SEO is an industry all of its own.

Last week saw Search Engine Land announce that they would be launching …

Online Tools – Making Banners, Flash Ad’s & Buttons

A great online tool for producing pretty much any type of online ad banner possible would definitely be worth a look for businesses with smaller budgets, who perhaps can only stretch to media spend and not creative.

Fear not such a tool does exist in the form of Banner Snack. Simply sign up, or if you’d prefer connect via Twitter, Google ID, Flickr etc and then you’re all set.

The functionality …

Using Negative Space for a Logo

Recently I’ve been working on some logo’s for a consultancy firm who are re branding. Although not a designer myself, the concept and ultimately the creation of a logo for a brand is something that really interests me.

Traditionally a brand or branding involved ‘labelling’ your cattle with a stamp, and the term branding has …

  • Posted: May 31, 2011
  • Tags: Marketing
  • Comments: 0

Bacardi Confusion

Without doubt quite a few of you will have seen the latest campaign from Bacardi. The ad encourages consumers to make a status update in person.

Photo from Marketingmasterinsights.com

The version of the ad can also be seen at the cinema, and focuses on consumers avoiding LOL and OMG, by going back …

Google Vs Bing – the infographic

This is a great infographic that I found on infogen. I found it relatively impartial….

Trusting Social Media

Yesterday, I featured an article on social media. One of the points raised in the post was the issue of trust, and how reliable information found on social sites was. It is with this in mind that a connection with news can be found. The Drum, have today written about a poll asking participants to simply state …

The Social Media Bandwagon

Image via Flickr Creative Commons – juaniraola

The world of social media has transformed the way marketers interact with their consumers, moving away from previous tools such as email marketing. The idea of sharing something isn’t new these are the the equivalents to ‘word of mouth’ and latterly the ‘send to a friend’ function.

Whilst …

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