Mike Jeffs

Tag Archives: media

Bacardi Confusion

Without doubt quite a few of you will have seen the latest campaign from Bacardi. The ad encourages consumers to make a status update in person.

Photo from Marketingmasterinsights.com

The version of the ad can also be seen at the cinema, and focuses on consumers avoiding LOL and OMG, by going back …

Trusting Social Media

Yesterday, I featured an article on social media. One of the points raised in the post was the issue of trust, and how reliable information found on social sites was. It is with this in mind that a connection with news can be found. The Drum, have today written about a poll asking participants to simply state …

© 2014 Mike Jeffs