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Fractional CMO & Freelance Marketing Consultant

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Available for one off projects, consultancy, speaking and training

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Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.

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At the forefront of agency awards, record breaking campaigns and client understanding.

Experience

Latest blog posts

CRM

Unlocking Sales Insights: The Power of Win/Loss Analysis

Most B2B teams can tell you their win rate to one decimal place. Ask them why they win or lose and you get a shrug, a theory from whoever spoke last, or a CRM field that says "Price". That gap matters more…
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RevOps

Cadence Before Conviction: Why Most Content Strategies Fail

You don't need a content strategy. You need a point of view. Back in 2014, I wrote a blog post about "optimising your own name." Tidying up your search results, claiming your social handles, making sure a prospective employer Googling…
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B2b

B2B Marketing Statistics and Trends 2026

Last year I pulled together a round-up of B2B marketing statistics that proved pretty popular. So here's the 2026 update with fresh stats, a few numbers that surprised me, and some honest commentary on what it means for marketing teams…
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Leadership
Marketing Mix Modelling didn’t get smarter. It got honest.
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CMS
When to Rebuild Your Website (And When to Fix What You Have)
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CMS
The Real Cost of Your CMS: What the Pricing Pages Don’t Tell You

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