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Fractional CMO & Freelance Marketing Consultant

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Available for one off projects, consultancy, speaking and training

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Held every role in marketing – Director, Sales, Strategy and Client Service. A blend of both agency and in house experience.

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At the forefront of agency awards, record breaking campaigns and client understanding.

Latest blog posts

AI

The Cloud Repatriation The Future of Enterprise AI is On-Premises

For the past decade, the unquestioned gospel of B2B infrastructure has been "Cloud-First." It was the ultimate operational cheat code: swipe a corporate credit card, gain instant access to infinite scalability, and convert massive capital expenditures (CapEx) into predictable monthly…
AI

Frontier vs. Sovereign AI: The New Tug-of-War in B2B Tech Stack Strategy

The AI Goalposts are Moving (Again) If you are running a B2B organisation, managing a RevOps pipeline, or steering a digital marketing team, you are likely suffering from acute AI buzzword fatigue. Just as your team is finally mastering prompt…
Leadership

From Clicks to Trajectories: The New CMO Scorecard

Amend your daily executive reviews from analyzing human output counts to evaluating system trajectories. Historically, marketing leadership focused on checking content calendars, tracking blog post volume, or reviewing agency hours spent adjusting bids. In an agentic landscape, however, evaluating marketing…
Content
Google I/O: The Dawn of the Agentic Web and What It Means for Marketers
AI
Your team doesn’t know what to use AI for (that’s a real problem)
Leadership
What is the SIMPLE Framework?
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