Fractional CMO & Freelance Marketing Consultant
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Latest blog posts
Auditing an AI Colleague You Didn’t Program
Your organisation is rapidly moving past the phase where employees use AI simply to draft a marketing email or summarise a meeting. Instead, businesses are deploying Agentic AI - autonomous digital workers capable of chaining multi-step workflows, calling external APIs,…
The Cloud Repatriation The Future of Enterprise AI is On-Premises
For the past decade, the unquestioned gospel of B2B infrastructure has been "Cloud-First." It was the ultimate operational cheat code: swipe a corporate credit card, gain instant access to infinite scalability, and convert massive capital expenditures (CapEx) into predictable monthly…
Frontier vs. Sovereign AI: The New Tug-of-War in B2B Tech Stack Strategy
The AI Goalposts are Moving (Again) If you are running a B2B organisation, managing a RevOps pipeline, or steering a digital marketing team, you are likely suffering from acute AI buzzword fatigue. Just as your team is finally mastering prompt…
